[Wiley] Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers

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journalㄩJournal of Consumer Behaviour

AuthorsㄩWaseem Irshad; Erhua Zhou; Hafiz Muhammad Wasif Rasheed; Muhammad Usman Mumtaz; Rashid Khurshid

Published dateㄩ2025-5-

DOIㄩ10.1002/cb.2458

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2458

Article linkㄩhttps://doi.org/10.1002/cb.2458

Article SourceㄩWiley﹝


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scarrelet Post time 8 min. ago | Show all posts

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