[SAGE] A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Aimabiet Post time 1 hour(s) ago | Show all posts |Read mode
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Edited by Aimabiet at 2026-10-29 11:41

journalㄩAustralasian Marketing Journal

AuthorsㄩXinlan Li; Li Xiao

Published dateㄩ2026-5-

DOIㄩ10.1177/14413582251390582

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/14413582251390582

Article linkㄩhttps://doi.org/10.1177/14413582251390582

Article SourceㄩSAGE Publications﹝


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