[Emerald] Does humanlike AI nudge live-stream impulse buying? Dual moderation through consumers* AI self-efficacy and AI self-competency

KhanhNgocNguyen Post time Yesterday 16:55 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩWanyu Ma; Zefeng Shao; Kifayat Nahiyan Rafi; Nik Mohd Hazrul Nik Hashim; Mohammad Osman Gani

Published dateㄩ--

DOIㄩ10.1108/apjml-12-2025-2722

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -12-2025-2722en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-12-2025-2722

Article SourceㄩEmerald﹝


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Sweetums33 Post time Yesterday 16:57 | Show all posts

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