[Emerald] AI in Data-driven Marketing: Decoding Consumer Choices and Behaviours

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journal：Data Engineering for Data-driven Marketing

Authors：Valliappan Raju; K. K. Ramachandran; Wang Chenxi; V. Mangairkarasi; Zdenka Konecna

Published date：2025-3-10

DOI：10.1108/978-1-83662-326-720251005

PDF link：https://www.emerald.com/insight/ ... -720251005/full/xml

Article link：https://doi.org/10.1108/978-1-83662-326-720251005

Article Source：Emerald Publishing Limited。

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