[Wiley] Online Impulse Buying: A Systematic Review of 25Years of Research Using Meta Regression

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journalㄩJournal of Consumer Behaviour

AuthorsㄩT. S. Anoop; Zillur Rahman

Published dateㄩ2025-1-

DOIㄩ10.1002/cb.2418

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2418

Article linkㄩhttps://doi.org/10.1002/cb.2418

Article SourceㄩWiley﹝


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