[Taylor&Francis] Consumer Impulsive Buying Behavior During Shopee Live Streaming in Vietnam: The Role of Flash Sale Promotions and Parasocial Interactions

A.Pham Post time Yesterday 21:50 | Show all posts |Read mode
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journalㄩJournal of Promotion Management

AuthorsㄩDang Khoa Tran; Duy Ngoc Phan

Published dateㄩ2026-1-2

DOIㄩ10.1080/10496491.2026.2625023

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10496491.2026.2625023

Article linkㄩhttps://doi.org/10.1080/10496491.2026.2625023

Article SourceㄩInforma UK Limited﹝


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