[SAGE] Exploring Factors Affecting Consumer*s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

huyentrangle Post time 8 hour(s) ago | Show all posts |Read mode
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journalㄩSage Open

AuthorsㄩChunhui Huo; Xiaorui Wang; Muhammad Waqas Sadiq; Ming Pang

Published dateㄩ2023-4-

DOIㄩ10.1177/21582440231172678

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/21582440231172678

Article linkㄩhttps://doi.org/10.1177/21582440231172678

Article SourceㄩSAGE Publications﹝


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