[SAGE] The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

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journalㄩSAGE Open

AuthorsㄩTak Jie Chan; Nur Afiqah Mat Suhairi; Nur Hazirah Afiqah Khairul Ezwan; Yang Tian; Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen; Syafiqah Mohd Tajuddin

Published dateㄩ2025-1-

DOIㄩ10.1177/21582440251367652

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/21582440251367652

Article linkㄩhttps://doi.org/10.1177/21582440251367652

Article SourceㄩSAGE Publications﹝


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