[Supplementary]Van Westendorp, P. H. (1976). “NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price.” Proceedings of the 29th ESOMAR Congress, Venice, 5–9 September 1976, pp. 139–167.

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There is no DOI for the original 1976 paper.

DOIs (Digital Object Identifiers) were not yet in widespread use in 1976, and ESOMAR conference proceedings from that era were never assigned them. Searches across Google Scholar, Crossref-style indexing, ESOMAR’s library, and academic citations turn up zero DOI for:

Van Westendorp, P. H. (1976). “NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price.” Proceedings of the 29th ESOMAR Congress, Venice, 5–9 September 1976, pp. 139–167.

The proceedings volume itself has an ISBN (commonly listed as 92-831-0038-7 or similar for the 1976 Congress volume Research That Works For Today’s Marketing Problems), but no DOI. Later secondary sources that discuss the method simply cite the 1976 proceedings without a DOI.

[Other] [Supplementary]Van Westendorp, P. H. (1976). “NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price.” Proceedings of the 29th ESOMAR Congress, Venice, 5–9 September 1976, pp. 139–167.

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