[Emerald] How does digital customer orientation drive digital transformation? Scale development and mechanism testing

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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩShuang Zhang; Jiaxun He; Jiaye Ge

Published dateㄩ--

DOIㄩ10.1108/jrim-07-2025-0406

PDF linkㄩhttps://www.emerald.com/jrim/art ... -07-2025-0406en.pdf

Article linkㄩhttps://doi.org/10.1108/jrim-07-2025-0406

Article SourceㄩEmerald﹝


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