[Emerald] The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals

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journalㄩJournal of Systems and Information Technology

AuthorsㄩMatti Haverila; Eric Li; Jenny Carita Twyford; Caitlin McLaughlin

Published dateㄩ2023-3-29

DOIㄩ10.1108/jsit-10-2022-0249

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0249/full/xml

Article linkㄩhttps://doi.org/10.1108/jsit-10-2022-0249

Article SourceㄩEmerald﹝


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