[Elsevier] How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩYing Yan; Hongquan Chen; Bingjia Shao; Yuanyang Lei

Published dateㄩ2023-9-

DOIㄩ10.1016/j.jretconser.2023.103390

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698923001376/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2023.103390

Article SourceㄩElsevier BV﹝


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