[Taylor&Francis] The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude

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journalㄩInternational Journal of Advertising

AuthorsㄩJavier J. Flores-Zamora; Patrick De Pelsmacker

Published dateㄩ2026-7-4

DOIㄩ10.1080/02650487.2026.2670862

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2670862

Article linkㄩhttps://doi.org/10.1080/02650487.2026.2670862

Article SourceㄩInforma UK Limited﹝


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