[Other] Role of internal brand equity and brand citizenship behaviour on customer's satisfaction

PhamHoangThaoLy Post time 1 hour(s) ago | Show all posts |Read mode

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journal：International Journal of Electronic Marketing and Retailing

Authors：Negin Sangari; Zhaleh Alizadeh; Fatemeh Alizadeh; Shib Sankar Sana

Published date：2024--

DOI：10.1504/ijemr.2024.140815

PDF link：http://www.inderscienceonline.co ... 4/IJEMR.2024.140815

Article link：https://doi.org/10.1504/ijemr.2024.140815

Article Source：Inderscience Publishers。

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[Other] Role of internal brand equity and brand citizenship behaviour on customer's satisfaction