[SAGE] AI-Driven Phygitalization: Enhancing Customer and Employee Experience for Improved Well-Being in Financial Services

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journalㄩJournal of Macromarketing

AuthorsㄩClaire Roederer; Tony Valentini; Fatine Bouqlila; Dounia Dahab; Ilaria Dalla Pozza

Published dateㄩ2026-9-

DOIㄩ10.1177/02761467251415501

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/02761467251415501

Article linkㄩhttps://doi.org/10.1177/02761467251415501

Article SourceㄩSAGE Publications﹝


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