[IGI] Personalizing the Customer Journey Across Phygital Touchpoints

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journal：Gamified Approaches to Advertising and Marketing Communication

Authors：Sandeep Shede; Biswa Prakash Jena; Indu Sharma

Published date：2026-3-10

DOI：10.4018/979-8-3373-6309-7.ch009

PDF link：https://www.igi-global.com/viewtitle.aspx?TitleId=404872

Article link：https://doi.org/10.4018/979-8-3373-6309-7.ch009

Article Source：IGI Global Scientific Publishing。

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