[Taylor&Francis] When AI speaks like us: the role of brand anthropomorphism in driving brand love and evangelism across developed and developing markets

quochai24sn1111 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-11-05 13:37
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journalㄩJournal of Marketing Theory and Practice

AuthorsㄩKhalid Hussain; Laeeq M. Khan; Muhammad Junaid; Ghanem Ayed Elhersh; Imran Khan

Published dateㄩ--

DOIㄩ10.1080/10696679.2026.2735906

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10696679.2026.2735906

Article linkㄩhttps://doi.org/10.1080/10696679.2026.2735906

Article SourceㄩInforma UK Limited﹝


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