[Emerald] Harnessing brand anthropomorphism in generative AI: cultivating brand heroes through trust, respect and love

quochai24sn1111 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-11-05 13:37
Reward10points

journalㄩAsia-Pacific Journal of Business Administration

AuthorsㄩDavood Ghorbanzadeh; Teddy Chandra; Hitmi Khalifa Alhitmi; Mohammad Ahmar Khan; K.D.V. Prasad; Atena Rahehagh

Published dateㄩ2026-4-6

DOIㄩ10.1108/apjba-03-2025-0172

PDF linkㄩhttps://www.emerald.com/apjba/ar ... -03-2025-0172en.pdf

Article linkㄩhttps://doi.org/10.1108/apjba-03-2025-0172

Article SourceㄩEmerald﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Senior Member
  • post

  • reply

  • points

    1400


Return to the list