[Elsevier] The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople*s increasing industrial service shares

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journalㄩInternational Journal of Research in Marketing

AuthorsㄩMartin Krmer; Christina Desernot; Sascha Alavi; Christian Schmitz; Felix Br邦ggemann; Jan Wieseke

Published dateㄩ2022-12-

DOIㄩ10.1016/j.ijresmar.2022.03.001

PDF linkㄩhttps://www.sciencedirect.com/sc ... 167811622000192/pdf

Article linkㄩhttps://doi.org/10.1016/j.ijresmar.2022.03.001

Article SourceㄩElsevier BV﹝


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