[Elsevier] Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming

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journalㄩElectronic Commerce Research and Applications

AuthorsㄩWei Zhang; Hao Ran; Yuan Gong; Xiaohui Zhou

Published dateㄩ2025-11-

DOIㄩ10.1016/j.elerap.2025.101560

PDF linkㄩhttps://www.sciencedirect.com/sc ... 567422325000857/pdf

Article linkㄩhttps://doi.org/10.1016/j.elerap.2025.101560

Article SourceㄩElsevier BV﹝


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