[Emerald] Online shopper response to non-equivalent mixed promotions with time constraints

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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩYunzhe Li; Hong-Youl Ha

Published dateㄩ2026-2-27

DOIㄩ10.1108/jrim-11-2024-0551

PDF linkㄩhttps://www.emerald.com/jrim/art ... -11-2024-0551en.pdf

Article linkㄩhttps://doi.org/10.1108/jrim-11-2024-0551

Article SourceㄩEmerald﹝


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