[SAGE] Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

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journalㄩJournal of Vacation Marketing

AuthorsㄩViriya Taecharungroj

Published dateㄩ2023-7-

DOIㄩ10.1177/13567667221095588

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/13567667221095588

Article linkㄩhttps://doi.org/10.1177/13567667221095588

Article SourceㄩSAGE Publications﹝


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