[Other] Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice

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journal:Journal of Consumer Research

Authors:Ayelet Fishbach; Ravi Dhar

Published date:2005-12-

DOI:10.1086/497548

PDF link:http://academic.oup.com/jcr/arti ... 928615/32-3-370.pdf

Article link:https://doi.org/10.1086/497548

Article Source:Oxford University Press (OUP)。


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