[Taylor&Francis] The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM

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journalㄩJournal of Strategic Marketing

AuthorsㄩCaroline S.L. Tan

Published dateㄩ2025-5-19

DOIㄩ10.1080/0965254x.2023.2232791

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2232791

Article linkㄩhttps://doi.org/10.1080/0965254x.2023.2232791

Article SourceㄩInforma UK Limited﹝


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