[Emerald] Outer signs, inner worth: the impact of external assurance cues on consumer willingness to pay a premium for green food

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journalㄩBritish Food Journal

AuthorsㄩXin Qi; Chunhui Yu; Ziyao Wang

Published dateㄩ2025-8-12

DOIㄩ10.1108/bfj-02-2025-0148

PDF linkㄩhttps://www.emerald.com/bfj/arti ... -02-2025-0148en.pdf

Article linkㄩhttps://doi.org/10.1108/bfj-02-2025-0148

Article SourceㄩEmerald﹝


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