[Taylor&Francis] An S每O每R model perspective on e-commerce: Personalization, hedonic motivation, and customer experience driving e-satisfaction and repurchase intention in a developing country

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journalㄩJournal of Global Scholars of Marketing Science

AuthorsㄩThi Cam Le Nguyen; Thi Tra Phuong Nguyen; Adam Voak

Published dateㄩ2026-1-2

DOIㄩ10.1080/21639159.2025.2577721

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/21639159.2025.2577721

Article linkㄩhttps://doi.org/10.1080/21639159.2025.2577721

Article SourceㄩInforma UK Limited﹝


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