[Taylor&Francis] Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity

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This post will be closed automatically in 2026-11-07 18:14
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journalㄩJournal of Advertising

AuthorsㄩJunyu Bao; Zhibin Jiang; Xinyu Lu; Xuebing Qin

Published dateㄩ--

DOIㄩ10.1080/00913367.2026.2733981

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/00913367.2026.2733981

Article linkㄩhttps://doi.org/10.1080/00913367.2026.2733981

Article SourceㄩInforma UK Limited﹝


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