[Emerald] Antecedents and outcomes of Generation Z consumers* contrastive and assimilative upward comparisons with social media influencers

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journalㄩJournal of Product & Brand Management

AuthorsㄩShiyun Tian; Su Yeon Cho; Xiaofeng Jia; Ruoyu Sun; Wanhsiu Sunny Tsai

Published dateㄩ2023-8-15

DOIㄩ10.1108/jpbm-02-2022-3879

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-3879/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-02-2022-3879

Article SourceㄩEmerald﹝


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