[Other] Globalization Unveiled: Navigating the Impact of Firm and Consumer

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journalㄩFoundations and Trends(R) in Marketing

AuthorsㄩSharon Ng; Carlos J. Torelli; Yinlong (Allen) Zhang; Yan Li

Published dateㄩ2025-8-31

DOIㄩ10.1561/1700000081

PDF linkㄩhttps://www.emerald.com/ftmkt/ar ... 63/1700000081en.pdf

Article linkㄩhttps://doi.org/10.1561/1700000081

Article SourceㄩEmerald﹝


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