[Taylor&Francis] Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

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journalㄩInternational Journal of Human每Computer Interaction

AuthorsㄩHeejae Lee; Mincheol Shin; Jeongwon Yang; T. Makana Chock

Published dateㄩ2025-5-19

DOIㄩ10.1080/10447318.2024.2374100

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2374100

Article linkㄩhttps://doi.org/10.1080/10447318.2024.2374100

Article SourceㄩInforma UK Limited﹝


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