[Springer] Examining how AI-driven personalized advertising influences brand advocacy and the role of brand familiarity

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journalㄩJournal of Marketing Analytics

AuthorsㄩHien Thu Bui

Published in 2026

DOIㄩ10.1057/s41270-026-00557-0

PDF linkㄩhttps://link.springer.com/article/10.1057/s41270-026-00557-0

Article linkㄩhttps://doi.org/10.1057/s41270-026-00557-0

Article SourceㄩSpringer Science and Business Media LLC﹝


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