[Elsevier] Virtual influencer marketing: Evaluating the influence of virtual influencers* form realism and behavioral realism on consumer ambivalence and marketing performance

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journalㄩJournal of Business Research

AuthorsㄩInhwa Kim; Chung-Wha Ki; Hyunhwan Lee; Youn-Kyung Kim

Published dateㄩ2024-4-

DOIㄩ10.1016/j.jbusres.2024.114611

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296324001152/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2024.114611

Article SourceㄩElsevier BV﹝


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