[Emerald] How anthropomorphic brands foster customer engagement in online food delivery platforms: unveiling the roles of respect, attachment, heroism and readiness

ChristineLe05 Post time Yesterday 23:27 | Show all posts |Read mode
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journalㄩBritish Food Journal

AuthorsㄩAhmed Mohamed Hasanein; Ahmed Dheyauldeen Salahaldin; Hazem Ahmed Khairy; Ahmed Hassan Abdou

Published dateㄩ2026-11-3

DOIㄩ10.1108/bfj-12-2025-1732

PDF linkㄩhttps://www.emerald.com/bfj/arti ... -12-2025-1732en.pdf

Article linkㄩhttps://doi.org/10.1108/bfj-12-2025-1732

Article SourceㄩEmerald﹝


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