[Elsevier] Brand authenticity: An integrative framework and measurement scale

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journalㄩJournal of Consumer Psychology

AuthorsㄩFelicitas Morhart; Lucia Malar; Am谷lie Gu豕vremont; Florent Girardin; Bianca Grohmann

Published dateㄩ2015-4-

DOIㄩ10.1016/j.jcps.2014.11.006

PDF linkㄩhttps://www.sciencedirect.com/sc ... 057740814001089/pdf

Article linkㄩhttps://doi.org/10.1016/j.jcps.2014.11.006

Article SourceㄩWiley﹝


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