[Elsevier] Do brands’ social media marketing activities matter? A moderation analysis

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journal：Journal of Retailing and Consumer Services

Authors：Imran Khan

Published date：2022-1-

DOI：10.1016/j.jretconser.2021.102794

PDF link：https://www.sciencedirect.com/sc ... 96969892100360X/pdf

Article link：https://doi.org/10.1016/j.jretconser.2021.102794

Article Source：Elsevier BV。

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