[Elsevier] Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩIrfan Hameed; Bibi Zainab; Umair Akram; Woo Jia Ying; Chesney Chan Xing; Kamran Khan

Published dateㄩ2025-5-

DOIㄩ10.1016/j.jretconser.2025.104236

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698925000153/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104236

Article SourceㄩElsevier BV﹝


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