[Emerald] The impact of open branding on consumer brand attitudes: the moderating role of power distance belief

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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩYao Li; Cheng Zhang; Mi Zhou

Published dateㄩ2025-4-1

DOIㄩ10.1108/jrim-03-2024-0133

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0133/full/xml

Article linkㄩhttps://doi.org/10.1108/jrim-03-2024-0133

Article SourceㄩEmerald﹝


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