[Taylor&Francis] The Impact of Celebrity Entrepreneurship on Celebrity-Owned Brand Equity & Purchase Intention: A Cross-National Comparison

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journalㄩJournal of Global Marketing

AuthorsㄩTh迄y Linh Cao; Th迄y Duong L那; Quynh Do Manh; Quy Don B迄i Pham; Dang Nguyen Hai; Hang Duong Thi Minh

Published dateㄩ2026-8-8

DOIㄩ10.1080/08911762.2025.2573747

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2025.2573747

Article linkㄩhttps://doi.org/10.1080/08911762.2025.2573747

Article SourceㄩInforma UK Limited﹝


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