[Emerald] Global brands or local heroes? A comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry

ankhanhhuy Post time 14 min. ago | Show all posts |Read mode
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journalㄩAmerican Journal of Business

AuthorsㄩIman Boseila; Abeer A. Mahrous; Ehab Abouaish

Published dateㄩ2023-10-23

DOIㄩ10.1108/ajb-09-2022-0161

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0161/full/xml

Article linkㄩhttps://doi.org/10.1108/ajb-09-2022-0161

Article SourceㄩEmerald﹝


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emzaa52 Post time 14 min. ago | Show all posts

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