[Springer] The Green FOMO Effect: Moderating the Impact of Eco-Marketing on Consumer Purchase Intentions

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journal：World Sustainability Series

Authors：Ritika Bhatia; Richa Nangia; Nitish Kumar Minz

Published date：2026--

DOI：10.1007/978-3-032-10212-6_25

PDF link：https://link.springer.com/conten ... 78-3-032-10212-6_25

Article link：https://doi.org/10.1007/978-3-032-10212-6_25

Article Source：Springer Nature Switzerland。

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[Springer] The Green FOMO Effect: Moderating the Impact of Eco-Marketing on Consumer Purchase Intentions Copy