[Springer] Brand Loyalty Toward Local Footwear Brands: The Role of Self-Image Congruence, Ethnocentrism, and Influencer Marketing Among Gen Z

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journal：Studies in Systems, Decision and Control

Authors：Amelia Foreman; Alek Maulana Muqarrabin

Published date：2026--

DOI：10.1007/978-3-032-11612-3_19

PDF link：https://link.springer.com/conten ... 78-3-032-11612-3_19

Article link：https://doi.org/10.1007/978-3-032-11612-3_19

Article Source：Springer Nature Switzerland。

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[Springer] Brand Loyalty Toward Local Footwear Brands: The Role of Self-Image Congruence, Ethnocentrism, and Influencer Marketing Among Gen Z Copy