[Emerald] Agentic AI-enabled influencers and psychological persuasion: agenticity shaping emotional engagement and well-being

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journalㄩJournal of Consumer Marketing

AuthorsㄩArjun J. Nair; Satish Rao; Sridhar Manohar

Published dateㄩ--

DOIㄩ10.1108/jcm-11-2025-8511

PDF linkㄩhttps://www.emerald.com/jcm/arti ... -11-2025-8511en.pdf

Article linkㄩhttps://doi.org/10.1108/jcm-11-2025-8511

Article SourceㄩEmerald﹝


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