[Emerald] Mainstreaming stardom: the intersection of national identity, digital fan culture, and esports athlete branding

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journalㄩInternet Research

AuthorsㄩYiran Su; Dongqi Wang; Wanting Sun

Published dateㄩ2025-11-21

DOIㄩ10.1108/intr-03-2024-0516

PDF linkㄩhttps://www.emerald.com/intr/art ... -03-2024-0516en.pdf

Article linkㄩhttps://doi.org/10.1108/intr-03-2024-0516

Article SourceㄩEmerald﹝


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