[Emerald] Being natural is aesthetic: the effects of ※natural§ labeling on lay beliefs and the purchase intention of unattractive produce

phamngoctuan Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩHaiyan Wang; Huijuan Li; Yinfei Zhao; Nannan Xi

Published dateㄩ2023-6-27

DOIㄩ10.1108/apjml-04-2022-0316

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0316/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-04-2022-0316

Article SourceㄩEmerald


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