[Emerald] ※I want to be as trendy as influencers§ 每 how ※fear of missing out§ leads to buying intention for products endorsed by social media influencers

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lhdung Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩThi Cam Tu Dinh; Yoonjae Lee

Published dateㄩ2022-7-12

DOIㄩ10.1108/jrim-04-2021-0127

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0127/full/xml

Article linkㄩhttps://doi.org/10.1108/jrim-04-2021-0127

Article SourceㄩEmerald


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