[Emerald] How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail |
| |
10
The role of energy management practices in boosting sales performance: a PLS-SEM multigroup analysis in Egypt and Tunisia
10
The green effect: how brand positioning fuels sustainable purchasing
10
Tainted by technology? The effect ofAI-generated image labels on consumers* food purchase intentions
10
HR 5.0 Integration
10
Enhancing Employee Onboarding Through Digital Twin Technology