[Emerald] The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study |
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The role of destination brand experience, emotions and brand credibility in influencing destination brand equity
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Virtual destination endorsers and brand trust: a source credibility perspective on branding small heritage cities
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AI-driven marketing's mystery: forging destination love and image for brand equity
10
The role of destination brand experience, emotions and brand credibility in influencing destination brand equity
10
Challenges facing the esports industry: a scoping review