[Emerald] The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study

thaonguyen1001 Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Wine Business Research

AuthorsㄩHoang Tran Phuoc Mai Le; Tianbao Ren; Jungkun Park

Published dateㄩ2023-10-27

DOIㄩ10.1108/ijwbr-11-2022-0043

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0043/full/xml

Article linkㄩhttps://doi.org/10.1108/ijwbr-11-2022-0043

Article SourceㄩEmerald


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