[Emerald] Trust, usefulness and the adoption of financial advice: comparing consumer responses to social media (C2C) versus institutional (B2C) sources

Kawaljit Post time 4 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Bank Marketing

AuthorsㄩDaniel K. Maduku; Siphiwe Dlamini

Published dateㄩ2026-1-8

DOIㄩ10.1108/ijbm-05-2025-0339

PDF linkㄩhttps://www.emerald.com/ijbm/art ... -05-2025-0339en.pdf

Article linkㄩhttps://doi.org/10.1108/ijbm-05-2025-0339

Article SourceㄩEmerald


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