[Emerald] The role of brand personality in the formation of consumer affect and self-brand connection

thaonguyen1001 Post time 4 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-24 16:26
Reward10points

journalㄩJournal of Product & Brand Management

AuthorsㄩJustin F. McManus; Sergio W. Carvalho; Valerie Trifts

Published dateㄩ2022-4-4

DOIㄩ10.1108/jpbm-08-2020-3039

PDF linkㄩhttps://www.emerald.com/insight/ ... -2020-3039/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-08-2020-3039

Article SourceㄩEmerald


Remarkㄩ

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
tgt Post time 4 day(s) ago | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Return to the list