[Emerald] The impact of electronic word-of-mouth on purchase intention through brand image and brand trust in the fashion industry: evidence from a developing country

hngu0205 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-27 16:57
Reward10points

journalㄩResearch Journal of Textile and Apparel

AuthorsㄩFestim Tafolli; Elkjer Qema; Kujtim Hameli

Published dateㄩ2025-11-20

DOIㄩ10.1108/rjta-07-2024-0131

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0131/full/xml

Article linkㄩhttps://doi.org/10.1108/rjta-07-2024-0131

Article SourceㄩEmerald


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Return to the list